FOCUS - READER'S DIGEST SUPERBRANDS SEMINAR: Keen interest generated by seminars

<p>The Reader's Digest SuperBrands seminars in Hong Kong and Singapore </p><p>attracted keen interest, with almost 300 people turning up at the two </p><p>events to find out which brands appeal most to a broad cross-section of </p><p>Asian society. </p><p><BR><BR> </p><p>Sony turned out to be the biggest winner of the day, bagging the </p><p>greatest number of awards of any single brand. </p><p><BR><BR> </p><p>The seminars were sponsored by Reader's Digest and supported by the </p><p>Chartered Institute of Marketing in Singapore and the Hong Kong </p><p>Institute of Marketing in the SAR. </p><p><BR><BR> </p><p>Organised by MEDIA magazine and sister publication Asian Brand News, the </p><p>seminars also featured a star-studded line-up of speakers. </p><p><BR><BR> </p><p>They consisted of Debora Chatwin of Enterprise IG, Darian Heyman of </p><p>Beyond Interactive, Susanna Lam of Optimum Media Direction, Jeffrey </p><p>Markley of Ogilvy Interactive, Wander Meijer of Asian Commercial </p><p>Research, Ajay Bhalla of Mastercard International, Han van Dijk of </p><p>Orange Brand Vision, Steven Howard of Howard Marketing Services, Tim </p><p>Isaac of Ogilvy & Mather, Alice Manners of Organic, Hisham Isa of </p><p>Buzzcity.com, Josh Sklar of CCG.XM, Greg Paull of Ammirati Puris Lintas </p><p>and Anne-Louise McWilliam of Reader's Digest. </p><p><BR><BR> </p><p>They tackled major, cutting edge topics including branding for success </p><p>in the new economy, a case study on the importance of keeping up with </p><p>trends, notes on the needs and wants of the 21st Century consumer, </p><p>Internet reality checks and effective ad positioning. </p><p><BR><BR> </p>

by | 05/12/2000