FOCUS - OUTDOOR ADVERTISING: Zenith intros hologram FX in mainland

<p>Zenith Media has begun experimenting with the use of holograms to </p><p>give outdoor ads in China greater impact. </p><p><BR><BR> </p><p>Zenith China deputy MD Steven Chang said the medium, 'high definition </p><p>volumetric display' (HDVD), was developed by US company DMA and has been </p><p>used by Pepsi and Motorola for new product launches. </p><p><BR><BR> </p><p>"In Asia, it has been used quite a bit in Japan and we are now </p><p>encouraging our China clients to use it because it grabs people's </p><p>attention," he said. </p><p><BR><BR> </p><p>But Mr Chang added that it's still early days for the medium in the </p><p>country. </p><p><BR><BR> </p><p>"In China, HDVD has not been used as an ad medium yet, but it has </p><p>already been used in exhibition showcases," he told MEDIA. </p><p><BR><BR> </p>