In this deal, Yanhuang will gain possessions on the current healthcare channel summing up to about 2,461 LCD displays throughout China.
Before joining with Focus Media, Yanhuang already has presence in 36 cities in China, holding approximately 10,000 LCDs. The acquisition will increase Focus Media’s outdoor asset four times on flat-panel television displays.
Before joining with Focus Media, Yanhuang already has presence in 36 cities in China, holding approximately 10,000 LCDs. The acquisition will increase Focus Media’s outdoor asset four times on flat-panel television displays.
Meanwhile, SAIF and Orchid Asia have also invested US$35 million in Yanhuang.