FOCUS - MEDIA I-MARKETING SEMINAR: Seminars show the way forward

<p>The MEDIA-organised i-Marketing seminars in Hong Kong and Singapore </p><p>featured the latest skills and techniques for effective Internet </p><p>marketing. </p><p><BR><BR> </p><p>However, many of the speakers stressed that for ecommerce to be </p><p>successful, websites must be customer-centric. </p><p><BR><BR> </p><p>Topics included: East versus West, the future of ecommerce in Asia; </p><p>Minority marketing in China; Net auditing; and Creating enduring value </p><p>on the Web. </p><p><BR><BR> </p><p>There was also a case study on how to achieve the best on and off line </p><p>advertising mix. </p><p><BR><BR> </p><p>Speakers included Decipher managing director Nigel Walley; DDB Digital </p><p>regional director Jimmy Poon; Adxplorer regional marketing director </p><p>Allen Chou; ACNielsen eRatings.com MD Hugh Bloch; NetValue co-founder </p><p>and vice-president of marketing Bernard Ochs; Iamasia marketing and </p><p>communications director Stephen Yap; Ogilvy Interactive regional CEO </p><p>Kent Wertime; and Beyond Interactive Asia-Pacific CEO Viveca Chan. </p><p><BR><BR> </p><p>The seminars were sponsored by Business Week and CNN.com. </p><p><BR><BR> </p>

by | 10/27/2000