Staff Writer
Jan 17, 2019

Focus Media furthers Alibaba's aim for online and offline marketing integration

China's largest offline advertising network innovates together with Alibaba to realise a whole new O2O marketing world.

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Alibaba Group and Focus Media jointly announced recently at their 'new retail, new marketing, new connectivity' event to activate a new 'U Zhong Plan'. The title of the initiative is derived from an amalgamation of 'U' from the 'Uni Marketing' solution from Alibaba launched in 2017, and the second Chinese character of Focus Media’s name....

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