Tan was previously president at the company. Moreover, David Zhu, former CEO of agency subsidiary Allyes, has been named EVP of internet advertising. In addition, Focus Media Wireless CEO Mao Dong Xu is promoted to the role of EVP of the group’s mobile handset advertising business.
The developments come as Focus Media extends its media platform beyond office lobbies, inking a new partnership to roll out an in-store TV network at health and beauty retail chain Mannings.
100 of Mannings’ 230-plus stores will now broadcast TVCs, entertainment and lifestyle information as well as the brand’s own in-house news and health tips from content partners such as Discovery Home & Health, Beauty TV and Fashion TV.
“As FMCG customers generally have very low brand loyalty and are very price-conscious, their buying habits are easily swayed by commercials and promotion,” said Susan Chu, associate GM for market development at Focus Media Hong Kong.
