SPI has been assigned to handle the strategic media planning for
Fujitsu's new corporate advertising campaign in Japan.
The appointment was the result of several successful smaller assignments
handled by SPI in the past year, from a number of divisions within
Fujitsu.
"Most of our clients are foreign companies who demand efficiency and
effectiveness from their media investments. We hope this appointment
will encourage more domestic companies to work with us," said Mr Kim
Walker, SPI president.
SPI's major clients include Adidas, Club Med, Disney, Nippon Lever,
Volkswagen and Warner Lambert.
