FOCUS: INDIA - India's spend profile lower

<p>The PAX 1999 India media survey has found that affluents and </p><p>business decision makers (BDMs) in India have markedly lower household </p><p>and personal incomes compared with those surveyed in other Asian </p><p>markets. </p><p><BR><BR> </p><p>Business and leisure travel are also significantly lower. </p><p><BR><BR> </p><p>However, the survey, conducted by Asia Market Intelligence, found one </p><p>distinctive demographic characteristic - there is a huge number of </p><p>post-graduate degree holders in both the affluent and BDM samples, </p><p>compared with the other Asian cities studied. </p><p><BR><BR> </p><p>Other finding included: Zee TV, Star News and Discovery Channel are the </p><p>most-watched TV channels; while the English edition of Reader's Digest </p><p>and Time are the most-read regional titles. </p><p><BR><BR> </p><p>For the past three years, PAX has focused on seven key Asian markets: </p><p>Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Manila, Singapore and </p><p>Taipei. </p><p><BR><BR> </p><p>The results for those cities were published in MEDIA's November 26 issue </p><p>last year. </p><p><BR><BR> </p><p>The decision to include India - Mumbai, New Delhi and Bangalore - was </p><p>due to strong demand among advertisers for market information about the </p><p>country. </p><p><BR><BR> </p>