FOCUS: IAA/MEDIA SUMMIT 2000: Delegates agree to disagree over 'Net advertising

<p>Debate continues to rage over the best ways of using the Internet </p><p>to advertise and market products and services. </p><p><BR><BR> </p><p>Some speakers at the IAA/MEDIA Summit 2000 in Hong Kong pointed to </p><p>banners while others said newer devices, such as rich media and </p><p>interstitials were more effective. (See also page 22) </p><p><BR><BR> </p><p>There was also talk that flexibility was the key as long as relevancy </p><p>was kept uppermost in the minds of strategists. </p><p><BR><BR> </p><p>However, one point came across loud and clear; this was that cyberspace </p><p>was a medium that was here to stay, and that the traditional media had </p><p>better adapt and modernise to avoid being left behind. </p><p><BR><BR> </p><p>Speakers at the summit included: John Nardone, president, international </p><p>and media worldwide, Modem Media; Nigel Oakins, Sing Tao Group executive </p><p>director; and Frank Brown, MTV Networks Asia president. </p><p><BR><BR> </p><p>The summit was organised by MEDIA and sponsored by Business Week. </p><p><BR><BR> </p>