Debate continues to rage over the best ways of using the Internet
to advertise and market products and services.
Some speakers at the IAA/MEDIA Summit 2000 in Hong Kong pointed to
banners while others said newer devices, such as rich media and
interstitials were more effective. (See also page 22)
There was also talk that flexibility was the key as long as relevancy
was kept uppermost in the minds of strategists.
However, one point came across loud and clear; this was that cyberspace
was a medium that was here to stay, and that the traditional media had
better adapt and modernise to avoid being left behind.
Speakers at the summit included: John Nardone, president, international
and media worldwide, Modem Media; Nigel Oakins, Sing Tao Group executive
director; and Frank Brown, MTV Networks Asia president.
The summit was organised by MEDIA and sponsored by Business Week.
