ATV's ex-senior VP of marketing and sales, Victor Sze, has teamed
up with media professional David Chui and sports expert Lawrence Lo to
form VGI Media Representation, to represent China Sports Broadcasting
Network (CSBN).
CSBN is the first Chinese-language television and Internet network
tailor-made to deliver comprehensive and real-time sports information to
Chinese audiences in Greater China and overseas.
Meanwhile, Chinese Sports Program Syndicating, which is run by Mr Lo,
and China Sports Film & Television will together plan and execute the
planning and production of all CSBN programmes.
Mr Sze, who holds the position of director at VGI, said programming will
consist of mainly Chinese content, with the addition of major sporting
events from around the world. An attempt will also be made to mix in a
cultural element, he added.
"We would be targeting a niche market if we just covered sports and
nothing else. So what we want to do is to profile various Chinese
athletes; where they came from, how they grew up, how they train," Mr
Sze told MEDIA.
In this way, he said, he hoped to enlarge the target market and get
people from all walks of life interested, from youngsters to
40-year-olds.
CSBN transmits its TV programmes via China Education Television channel
one.
The nationwide broadcast is made possible with satellite signals
uplinking by Apstar-1A, which is then retransmitted through more than 30
terrestrial provincial television stations and 300 city cable TV
stations.
CSBN was set up in the middle of last year, and Mr Sze said that a
relaunch with new programming would take place in February.
