FOCUS: Greater China - VGI to rep first Chinese-language TV/Internet network

<p>ATV's ex-senior VP of marketing and sales, Victor Sze, has teamed </p><p>up with media professional David Chui and sports expert Lawrence Lo to </p><p>form VGI Media Representation, to represent China Sports Broadcasting </p><p>Network (CSBN). </p><p><BR><BR> </p><p>CSBN is the first Chinese-language television and Internet network </p><p>tailor-made to deliver comprehensive and real-time sports information to </p><p>Chinese audiences in Greater China and overseas. </p><p><BR><BR> </p><p>Meanwhile, Chinese Sports Program Syndicating, which is run by Mr Lo, </p><p>and China Sports Film & Television will together plan and execute the </p><p>planning and production of all CSBN programmes. </p><p><BR><BR> </p><p>Mr Sze, who holds the position of director at VGI, said programming will </p><p>consist of mainly Chinese content, with the addition of major sporting </p><p>events from around the world. An attempt will also be made to mix in a </p><p>cultural element, he added. </p><p><BR><BR> </p><p>"We would be targeting a niche market if we just covered sports and </p><p>nothing else. So what we want to do is to profile various Chinese </p><p>athletes; where they came from, how they grew up, how they train," Mr </p><p>Sze told MEDIA. </p><p><BR><BR> </p><p>In this way, he said, he hoped to enlarge the target market and get </p><p>people from all walks of life interested, from youngsters to </p><p>40-year-olds. </p><p><BR><BR> </p><p>CSBN transmits its TV programmes via China Education Television channel </p><p>one. </p><p><BR><BR> </p><p>The nationwide broadcast is made possible with satellite signals </p><p>uplinking by Apstar-1A, which is then retransmitted through more than 30 </p><p>terrestrial provincial television stations and 300 city cable TV </p><p>stations. </p><p><BR><BR> </p><p>CSBN was set up in the middle of last year, and Mr Sze said that a </p><p>relaunch with new programming would take place in February. </p><p><BR><BR> </p>