FOCUS: Greater China - VGI to rep first Chinese-language TV/Internet network

ATV's ex-senior VP of marketing and sales, Victor Sze, has teamed up with media professional David Chui and sports expert Lawrence Lo to form VGI Media Representation, to represent China Sports Broadcasting Network (CSBN). CSBN is the first Chinese-language television and Internet network tailor-made to deliver comprehensive and real-time sports information to Chinese audiences in Greater China and overseas. Meanwhile, Chinese Sports Program Syndicating, which is run by Mr Lo, and China Sports Film & Television will together plan and execute the planning and production of all CSBN programmes. Mr Sze, who holds the position of director at VGI, said programming will consist of mainly Chinese content, with the addition of major sporting events from around the world. An attempt will also be made to mix in a cultural element, he added. "We would be targeting a niche market if we just covered sports and nothing else. So what we want to do is to profile various Chinese athletes; where they came from, how they grew up, how they train," Mr Sze told MEDIA. In this way, he said, he hoped to enlarge the target market and get people from all walks of life interested, from youngsters to 40-year-olds. CSBN transmits its TV programmes via China Education Television channel one. The nationwide broadcast is made possible with satellite signals uplinking by Apstar-1A, which is then retransmitted through more than 30 terrestrial provincial television stations and 300 city cable TV stations. CSBN was set up in the middle of last year, and Mr Sze said that a relaunch with new programming would take place in February.

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