FOCUS - EUROPE: O&M misses out on WSJ Europe

<p>Ogilvy & Mather has lost its pan-European Wall Street Journal </p><p>Europe account in a centralisation into the newspaper's German agency, </p><p>BBDO Dusseldorf. </p><p><BR><BR> </p><p>O&M was appointed last summer (Campaign, 11 June 1999) as part of a bid </p><p>by WSJ Europe's owner, Dow Jones, to double its circulation - then </p><p>70,600 - over the next five years. </p><p><BR><BR> </p><p>The figure has since climbed to 90,120, according to the Audit Bureau of </p><p>Circulations' figures for the first half of this year. </p><p><BR><BR> </p><p>However, the agency produced only one major campaign, which featured a </p><p>front page with the line: "Get it." </p><p><BR><BR> </p><p>Mr Doug Baxter, the senior marketing director of WSJ Europe, said: "O&M </p><p>produced a successful campaign for the relaunch. However, we believe it </p><p>makes more sense to consolidate our advertising efforts with just one </p><p>agency." </p><p><BR><BR> </p><p>MindShare UK will continue to handle the media planning and buying. </p><p><BR><BR> </p><p>A new campaign for the newspaper and the online service is scheduled to </p><p>break in the autumn. </p><p><BR><BR> </p>