FOCUS - CREATIVITY IN MEDIA: Spotcast's pinpoint targeting in S'pore

Spotcast, the global m-commerce pioneer, has announced that the first wave of advertisers participating in SingTel Mobile's 1911-Free Call have endorsed the service for its capability to deliver highly targeted adverts, and for its capacity for measurability and accountability. The 1911-Free Call service, launched in the summer, is an opt-in, permission-based service which allows advertisers to precision-target SingTel Mobile's 1911-Free Call customers with personally targeted ads to match their own unique demographic profile. Since June 2000, more than five million personalised advertisements have been delivered to SingTel Mobile's 1911-Free Call customers. The service is enhanced by a comprehensive online campaign management interface that allows for the real-time targeting, monitoring, modifying, reporting and billing of advertising content and delivery. This new interactive mobile advertising medium has proven to be ground-breaking with leading advertisers, including Twentieth Century Fox Films (Far East). Ms Janice Tay, marketing manager of Twentieth Century Fox Films (Far East), commented on the new medium saying, "Spotcast offers the ability to speak one to one with our core target and be part of their mobile, up to the minute lifestyle. Spotcast is effective in pulling our ad messages out of the clutter, reinforces our messages over other media and provides new movie releases with the added exposure we require."

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