FOCUS - CREATIVITY IN MEDIA: Spotcast's pinpoint targeting in S'pore

<p>Spotcast, the global m-commerce pioneer, has announced that the </p><p>first wave of advertisers participating in SingTel Mobile's 1911-Free </p><p>Call have endorsed the service for its capability to deliver highly </p><p>targeted adverts, and for its capacity for measurability and </p><p>accountability. </p><p><BR><BR> </p><p>The 1911-Free Call service, launched in the summer, is an opt-in, </p><p>permission-based service which allows advertisers to precision-target </p><p>SingTel Mobile's 1911-Free Call customers with personally targeted ads </p><p>to match their own unique demographic profile. Since June 2000, more </p><p>than five million personalised advertisements have been delivered to </p><p>SingTel Mobile's 1911-Free Call customers. The service is enhanced by a </p><p>comprehensive online campaign management interface that allows for the </p><p>real-time targeting, monitoring, modifying, reporting and billing of </p><p>advertising content and delivery. </p><p><BR><BR> </p><p>This new interactive mobile advertising medium has proven to be </p><p>ground-breaking with leading advertisers, including Twentieth Century </p><p>Fox Films (Far East). Ms Janice Tay, marketing manager of Twentieth </p><p>Century Fox Films (Far East), commented on the new medium saying, </p><p>"Spotcast offers the ability to speak one to one with our core target </p><p>and be part of their mobile, up to the minute lifestyle. Spotcast is </p><p>effective in pulling our ad messages out of the clutter, reinforces our </p><p>messages over other media and provides new movie releases with the added </p><p>exposure we require." </p><p><BR><BR> </p>