FOCUS: CASBAA - Tapping the power of cable and satellite TV

<p>More than 100 people turned up at the JW Marriott Hotel in Hong </p><p>Kong to listen to speakers talk about cable and satellite television in </p><p>the Asia-Pacific region; its history, strengths and potential. </p><p><BR><BR> </p><p>Sponsored by ACNielsen Media International and organised by MEDIA, the </p><p>Cable & Satellite Broadcasting Association of Asia (CASBAA) event </p><p>tackled a number of key issues relating to the future of the </p><p>industry. </p><p><BR><BR> </p><p>Topics included how cable and satellite will be developing in the years </p><p>to come and how advertisers can harness its regional muscle to </p><p>effectively reach specific target markets within different countries </p><p>across Asia-Pacific - whether it be the youth market, business decision </p><p>makers, affluent housewives or yuppies. </p><p><BR><BR> </p><p>The regional overview was presented by Mr Philip Rich, AC Nielsen Media </p><p>International China and Hong Kong executive director. </p><p><BR><BR> </p><p>Case studies were presented by Mr Martin Blomkvist, director of brand </p><p>management and customer relations management at Ericsson Consumer </p><p>Products Asia-Pacific; Mr Anthony Lau, chairman of the Hong Kong </p><p>Advertisers Association and HSBC's senior advertising and sponsorship </p><p>manager, group public affairs department; and Mr Anthony Dobson, </p><p>regional research director at Starcom MediaVest Group. </p><p><BR><BR> </p>