More than 100 people turned up at the JW Marriott Hotel in Hong
Kong to listen to speakers talk about cable and satellite television in
the Asia-Pacific region; its history, strengths and potential.
Sponsored by ACNielsen Media International and organised by MEDIA, the
Cable & Satellite Broadcasting Association of Asia (CASBAA) event
tackled a number of key issues relating to the future of the
industry.
Topics included how cable and satellite will be developing in the years
to come and how advertisers can harness its regional muscle to
effectively reach specific target markets within different countries
across Asia-Pacific - whether it be the youth market, business decision
makers, affluent housewives or yuppies.
The regional overview was presented by Mr Philip Rich, AC Nielsen Media
International China and Hong Kong executive director.
Case studies were presented by Mr Martin Blomkvist, director of brand
management and customer relations management at Ericsson Consumer
Products Asia-Pacific; Mr Anthony Lau, chairman of the Hong Kong
Advertisers Association and HSBC's senior advertising and sponsorship
manager, group public affairs department; and Mr Anthony Dobson,
regional research director at Starcom MediaVest Group.
