Zenith Media was the only agency in Asia which won a Media Lion at
the recent Cannes awards.
Its Taiwan office picked up the coveted prize for the Nokia 8210
magazine campaign, which beat out more than 500 other entries
worldwide.
The key objective of the campaign, held in December 1999, was to
generate interest for the new Nokia 8210 mobile phone and create a
strong fashion association for it through creative advertising in
targeted media.
This was achieved by strategically placing eye-catching visuals of the
phone on the covers of a number of Taiwan's leading upmarket fashion
magazines, along with double spread advertorials on inside pages.
Nokia Taiwan head of marketing for mobile phones Scott Huang said the
outcome was an impactful teaser campaign, which achieved near 100 per
cent public awareness and established a strong fashion association
through creative advertising and editorial endorsement.
This is the latest in a string of awards that Zenith has picked up
recently; last December it won Best Use of Media at the MEDIA-organised
Agency of the Year awards for the Nokia 'I-Pop' campaign.
It was also awarded an honourable mention in the category for "Best
Technology Campaign" for the 'Nokia - Mall of Life' launch last year.
