FOCUS - CANNE: Media Lion for Zenith

Zenith Media was the only agency in Asia which won a Media Lion at the recent Cannes awards. Its Taiwan office picked up the coveted prize for the Nokia 8210 magazine campaign, which beat out more than 500 other entries worldwide. The key objective of the campaign, held in December 1999, was to generate interest for the new Nokia 8210 mobile phone and create a strong fashion association for it through creative advertising in targeted media. This was achieved by strategically placing eye-catching visuals of the phone on the covers of a number of Taiwan's leading upmarket fashion magazines, along with double spread advertorials on inside pages. Nokia Taiwan head of marketing for mobile phones Scott Huang said the outcome was an impactful teaser campaign, which achieved near 100 per cent public awareness and established a strong fashion association through creative advertising and editorial endorsement. This is the latest in a string of awards that Zenith has picked up recently; last December it won Best Use of Media at the MEDIA-organised Agency of the Year awards for the Nokia 'I-Pop' campaign. It was also awarded an honourable mention in the category for "Best Technology Campaign" for the 'Nokia - Mall of Life' launch last year.

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