FOCUS - CANNE: Media Lion for Zenith

<p>Zenith Media was the only agency in Asia which won a Media Lion at </p><p>the recent Cannes awards. </p><p><BR><BR> </p><p>Its Taiwan office picked up the coveted prize for the Nokia 8210 </p><p>magazine campaign, which beat out more than 500 other entries </p><p>worldwide. </p><p><BR><BR> </p><p>The key objective of the campaign, held in December 1999, was to </p><p>generate interest for the new Nokia 8210 mobile phone and create a </p><p>strong fashion association for it through creative advertising in </p><p>targeted media. </p><p><BR><BR> </p><p>This was achieved by strategically placing eye-catching visuals of the </p><p>phone on the covers of a number of Taiwan's leading upmarket fashion </p><p>magazines, along with double spread advertorials on inside pages. </p><p><BR><BR> </p><p>Nokia Taiwan head of marketing for mobile phones Scott Huang said the </p><p>outcome was an impactful teaser campaign, which achieved near 100 per </p><p>cent public awareness and established a strong fashion association </p><p>through creative advertising and editorial endorsement. </p><p><BR><BR> </p><p>This is the latest in a string of awards that Zenith has picked up </p><p>recently; last December it won Best Use of Media at the MEDIA-organised </p><p>Agency of the Year awards for the Nokia 'I-Pop' campaign. </p><p><BR><BR> </p><p>It was also awarded an honourable mention in the category for "Best </p><p>Technology Campaign" for the 'Nokia - Mall of Life' launch last year. </p><p><BR><BR> </p>