FOCUS - ASIAN ADVERTISING AWARDS SINGAPORE SHOWCASE: S'pore flush with pride

<p>Singapore is flush with pride following Saatchi & Saatchi Singapore </p><p>winning the Best of the Best accolade at MEDIA's recent 1999 Asian </p><p>Advertising Awards. </p><p><BR><BR> </p><p>Nowhere was this more evident than at the Awards Showcase in the Lion </p><p>City's Grand Hyatt Hotel, where the winning entries from the Awards were </p><p>put under the spotlight. </p><p><BR><BR> </p><p>More than 150 people from both the agency and client sides turned up to </p><p>be inspired, to figure out the ingredients needed to create and produce </p><p>an award-winning work, or to simply have a look. </p><p><BR><BR> </p><p>The Asian Advertising Awards showcase - an annual event in Singapore and </p><p>now in its sixth year - was organised by MEDIA and sponsored by ESPN </p><p>Star Sports. </p><p><BR><BR> </p><p>From a record 2,000 entries, the Best of the Best was won by Saatchis </p><p>Singapore for a TVC titled "Bruce Lee". </p><p><BR><BR> </p><p>The commercial was created for client Procter & Gamble's Head & </p><p>Shoulders shampoo brand. </p><p><BR><BR> </p><p>It was the first time since Neil French's work for Singapore Press </p><p>Holdings in 1993 that a Singapore agency has won the top prize. </p><p><BR><BR> </p><p>Saatchis Singapore was also the agency with the best country </p><p>performance: it won the much-coveted Best of the Best prize, two Spikes, </p><p>14 Certificates of Excellence and six Craft awards. </p><p><BR><BR> </p><p>On an Asia-Pacific level, Saatchis, Ogilvy & Mather and BBDO were the </p><p>networks which took home the most number of awards: 27, 16 and nine </p><p>Spikes, Certificates or Craft awards respectively. </p><p><BR><BR> </p>