Saatchi & Saatchi and media independent CIA emerged as the big
winners at MEDIA's Agency of the Year Awards 2000.
Saatchis took the Agency of the Year title after coming close the
previous three years. At the same time, CIA captured the Media Agency of
the Year prize.
More than 400 people representing advertising, media and marketing
agencies, research houses, publications and broadcasters among others
attended the award show at the Grand Hyatt in Hong Kong.
The Agency of the Year Awards is an annual event organised by MEDIA.
The event's sponsors for 2000 were Discovery Channel and Animal Planet,
CNN International, Engage Asia, AdSociety, Reader's Digest, Time,
National Geographic Channel, Star TV, the International Herald Tribune
and Revolution.