FOCUS: AGENCY OF THE YEAR AWARDS 2000 - Overworked, underpaid...nothing new

So how many hours do you work a week? Judging by the responses, if you are at 40 hours a week, you are probably a part time employee. At 90 hours, you are definitely being exploited. So where do you rank in all of this? See for yourselves. Agency heads put in the most hours; an average of 62 a week, which is up from 55 last year. Media specialists were the next group of hardest working people at 61 hours ... down by four hours from last year's results. Creatives put in 58 hours a week, the same as in 1999. Account people came last with an average of 56 hours per week. This year a new category was creative; media, print and television. This group of people too are a hardworking bunch, putting in about 60 hours a week. A curate's egg? The effort to find the Best Sales Person and Best Sales Team of the year turned into a dog's dinner. It was worse than the outcome to the Gore/Bush presidential election: instead of a two-way tie, it ended up as a five-way tie in the individual category and a six-way tie in the team section. Try as we might, there was no way MEDIA could find a clear-cut winner. The poll of advertising, marketing and media executives turned into the biggest dead heat of all times. In the Best Sales Person category, the winners were: Star TV's Susan McAteer, (last year's winner) Cheong Shin Keong of TVB, Peter Jeffery of Reader's Digest, The Economist's Rupert Harrow and Jonathan Kenny of the IHT. Best Sales Teams were: National Geographic, TVB, The Economist, Star TV, Reader's Digest and CNN. CNN, meanwhile, was voted as having the best proprietary research in television, while Reader's Digest won the corresponding prize in print.

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