FOCUS: AGENCY OF THE YEAR AWARDS 2000 - How the awards were judged

The Agency of the Year is selected by MEDIA's senior editorial staff, who assess the performance of agencies around the region through their own editorial coverage during the course of the year, and by seeking the opinion of respected industry professionals. The award can go to a network - in which case at least three of the countries in the network must be star performers - or to an individual agency, which must have a track record of excellence for several years in order to demonstrate resiliency and commitment. Among factors considered in the selection of Agency of the Year are the quality of creative, business innovations, new account wins, and the regard with which the agency is held by fellow professionals. MEDIA makes a point of asking key executives throughout the region their opinion on which agency should receive the award. At the same time, weighting is given to the performance of agencies in those categories of the Agency of the Year Awards which can be entered - Advertiser of the Year; Creative Use of Media; Suit of the Year and China Ad Campaign of the Year. MEDIA looks for agencies which set a shining example and send a positive message to the industry and the general public about the practice of advertising.

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