FOCUS: AGENCY OF THE YEAR AWARDS 2000 - How the awards were judged

<p>The Agency of the Year is selected by MEDIA's senior editorial </p><p>staff, who assess the performance of agencies around the region through </p><p>their own editorial coverage during the course of the year, and by </p><p>seeking the opinion of respected industry professionals. </p><p><BR><BR> </p><p>The award can go to a network - in which case at least three of the </p><p>countries in the network must be star performers - or to an individual </p><p>agency, which must have a track record of excellence for several years </p><p>in order to demonstrate resiliency and commitment. </p><p><BR><BR> </p><p>Among factors considered in the selection of Agency of the Year are the </p><p>quality of creative, business innovations, new account wins, and the </p><p>regard with which the agency is held by fellow professionals. </p><p><BR><BR> </p><p>MEDIA makes a point of asking key executives throughout the region their </p><p>opinion on which agency should receive the award. </p><p><BR><BR> </p><p>At the same time, weighting is given to the performance of agencies in </p><p>those categories of the Agency of the Year Awards which can be entered - </p><p>Advertiser of the Year; Creative Use of Media; Suit of the Year and </p><p>China Ad Campaign of the Year. </p><p><BR><BR> </p><p>MEDIA looks for agencies which set a shining example and send a positive </p><p>message to the industry and the general public about the practice of </p><p>advertising. </p><p><BR><BR> </p>