FOCUS: 2001 PREVIEWS: To be the 'best communications resource' in Asia

With so many new developments in DY&R's operations planned for 2001, our leaders across all communications disciplines convened recently in Bali for a planning session. Our major focus in 2001 will be on making DY&R the best communications resource for our clients and there are aggressive plans within the network to achieve our goal. Right from the start, major initiatives will develop, including a primary focus on our people across the network. In the final quarter of 2000, Noel Pearse joined the network as vice-president, human resources. His brief is to examine our staffing structure and assess the best resources to bring the best people-development programmes to our staff at all levels in the network. In addition, we have appointed one of our most experienced internationalists, Brian Harrison, to lead our training programme for the region, in addition to his leadership role in Singapore. We have forecast approximately 11 per cent growth for DY&R in 2001. This is slightly lower than the previous year, but our intention is to grow alongside an increase in budgets from existing clients and also through a substantial number of new business pitches. We expect the development of online marketing and brand building to continue at a rapid rate, to coincide with and embellish the impact of traditional off-line communications. As the impact of the economic recession fades, almost all DY&R offices look forward to 2001 with their senior management intact and with strong prospects. Our progress will be underpinned by several client-focused initiatives, including extensive research to pave the way for a new round of our global brand study, BrandAsset Valuator, which will be initially fielded in three countries and then extended to others through the year. Shortly, we will announce important steps to drive our creative standards and consistency in the region. We have also focused on our strategic capabilities and each of DY&R's agencies are tasked with strengthening our planning and consumer-knowledge teams. The DY&R network will continue to expand with major Japanese and Western clients in 2001, but our primary business development focus will be on winning and growing with major national advertisers and those who are already operating regionally.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Customerservice@campaignasia.com