FOCUS: 2001 PREVIEWS: Grey unveils 'high voltage' plans for 2001

Following his five focus points to charge the region's most happening agency, announced in MEDIA's December 15 issue, Mr Eric Rosenkranz, Grey Worldwide's new president for Asia-Pacific, announced his high voltage plans to power 2001. These include: Creativity: In addition to lucrative awards for winning gold, silver and bronze awards at major international award shows, crowds cheered Mr Rosenkranz's creation of cash awards for gold award winners at the All Asia Advertising Awards, AdFest and AWARD, beginning this year. He also announced an internal creative contest where creative directors would judge the network's best ad and win a new, highly coveted trophy known as "The Edge Award". "This is probably the only creative trophy left in Asia which you can't win with a scam ad," said Mr Rosenkranz. "That makes it even more rewarding to win!" People: Forging ahead to cement Grey Worldwide's reputation as the best agency to work for, Mr Rosenkranz announced the appointment of a soon-to-be-named regional human resources consultant. "We want to ensure we have the best possible compensation and benefits, training and career development," he said. "The executive we're in the process of hiring will revolutionise our recruiting and retention strategies. "We simply can't be held responsible for the magnetic effect this will have on executives across the industry." Clients: Those in the know said clients were cheering the company's formation of Global Category Councils that would provide them not only with industry insights but tailored services as well. Sighed one contented client, "It just doesn't get better than Grey Worldwide." Clients and staffers alike were also abuzz with Mr Rosenkranz's announcement of the company's enhanced training programmes and templates for the next phase of InteGREYtion, the company's proprietary and enormously effective approach to integrated marketing. "Hey, why work with anyone else when I know Grey Worldwide puts my money where it works best?" said one key client. "What will they come up with next?!" No sooner did he speak than the president answered his question! Planning: Excitingly, Mr Rosenkranz announced a new planning initiative that will marry state-of-the-art research and consumer psychology insights to create the world's most advanced tool for understanding purchasing behaviour - the emotional linkage consumers have with brands. Growth: Desperately trying to quell the cheers so he could be heard, Mr Rosenkranz stated, "Now that we own 100 per cent of our advertising agencies in virtually every country in the region, our focus will turn to growing in other communications disciplines, and we have an active acquisition programme in place. "We will establish our partner companies in every country in Asia with a particular focus on Mediacom, GCI, G2, Grey Direct and Grey Interactive. "This expansion, combined with InteGREYtion and our unique planning initiative will not help level the playing field." "Finally, we're looking forward to 2001 as a year of continued growth, record high profits, more creative awards, and new business wins. "Of course, our humility prohibits us from saying more."

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