FOCUS: 2001 PREVIEWS: Dentsu reaffirms commitment to highest quality

The Dentsu Group is celebrating its centennial this year, which also marks the memorable dawn of the 21st century. This century will also witness the strong commitment of all at Dentsu to provide only the highest-quality total communications services. It is through our total communications system that we are able to furnish our clients with an optimal communications programme. This, we believe, is the best and only way to gain our clients' trust. In the early 21st century, the advertising industry will continue to undergo dramatic changes, as information technology (IT) develops rapidly and economic globalisation progresses further. The advertising industry has entered an era of large-scale competition between a few select global players. The question is whether an advertising company can serve as a motivating force behind a client's restructuring efforts. If an advertising company does not have a global network in place to supply top-quality services, and lacks the resources to invest in talented personnel and knowledge, then it will not be chosen by clients. Dentsu is consolidating its global network yearly, and our partnership with Bcom3 has already borne fruit in many aspects. We are confident of retaining our position as a major global player in the new century. The IT revolution is transforming companies, media and people's lifestyles. As companies assimilate the new economy, the scope of IT-related services that are available to advertising companies is expanding, from mere Internet advertising to greater involvement in assisting clients in their efforts to realign their business. We at Dentsu aim to become our clients' strategic business partner. To achieve this, Dentsu cannot limit its role to certain corporate activities such as marketing communications that used to be specialties of advertising companies. Instead, we will consistently expand our service capacity, incorporating global networking, business strategies and system construction. Satellite digital broadcasting commenced in Japan in December of last year, ringing in the era of full-scale multi-channels and interactive broadcasting. Dentsu intends to stay one step ahead of the times. The year 2001 not only ushers in the beginning of the new century, but also a new epoch for Dentsu.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Customerservice@campaignasia.com