The Dentsu Group is celebrating its centennial this year, which
also marks the memorable dawn of the 21st century.
This century will also witness the strong commitment of all at Dentsu to
provide only the highest-quality total communications services.
It is through our total communications system that we are able to
furnish our clients with an optimal communications programme.
This, we believe, is the best and only way to gain our clients'
trust.
In the early 21st century, the advertising industry will continue to
undergo dramatic changes, as information technology (IT) develops
rapidly and economic globalisation progresses further.
The advertising industry has entered an era of large-scale competition
between a few select global players.
The question is whether an advertising company can serve as a motivating
force behind a client's restructuring efforts.
If an advertising company does not have a global network in place to
supply top-quality services, and lacks the resources to invest in
talented personnel and knowledge, then it will not be chosen by
clients.
Dentsu is consolidating its global network yearly, and our partnership
with Bcom3 has already borne fruit in many aspects.
We are confident of retaining our position as a major global player in
the new century. The IT revolution is transforming companies, media and
people's lifestyles.
As companies assimilate the new economy, the scope of IT-related
services that are available to advertising companies is expanding, from
mere Internet advertising to greater involvement in assisting clients in
their efforts to realign their business.
We at Dentsu aim to become our clients' strategic business partner.
To achieve this, Dentsu cannot limit its role to certain corporate
activities such as marketing communications that used to be specialties
of advertising companies. Instead, we will consistently expand our
service capacity, incorporating global networking, business strategies
and system construction.
Satellite digital broadcasting commenced in Japan in December of last
year, ringing in the era of full-scale multi-channels and interactive
broadcasting.
Dentsu intends to stay one step ahead of the times. The year 2001 not
only ushers in the beginning of the new century, but also a new epoch
for Dentsu.
