FOCUS: 2001 PREVIEWS: Dentsu reaffirms commitment to highest quality

<p>The Dentsu Group is celebrating its centennial this year, which </p><p>also marks the memorable dawn of the 21st century. </p><p><BR><BR> </p><p>This century will also witness the strong commitment of all at Dentsu to </p><p>provide only the highest-quality total communications services. </p><p><BR><BR> </p><p>It is through our total communications system that we are able to </p><p>furnish our clients with an optimal communications programme. </p><p><BR><BR> </p><p>This, we believe, is the best and only way to gain our clients' </p><p>trust. </p><p><BR><BR> </p><p>In the early 21st century, the advertising industry will continue to </p><p>undergo dramatic changes, as information technology (IT) develops </p><p>rapidly and economic globalisation progresses further. </p><p><BR><BR> </p><p>The advertising industry has entered an era of large-scale competition </p><p>between a few select global players. </p><p><BR><BR> </p><p>The question is whether an advertising company can serve as a motivating </p><p>force behind a client's restructuring efforts. </p><p><BR><BR> </p><p>If an advertising company does not have a global network in place to </p><p>supply top-quality services, and lacks the resources to invest in </p><p>talented personnel and knowledge, then it will not be chosen by </p><p>clients. </p><p><BR><BR> </p><p>Dentsu is consolidating its global network yearly, and our partnership </p><p>with Bcom3 has already borne fruit in many aspects. </p><p><BR><BR> </p><p>We are confident of retaining our position as a major global player in </p><p>the new century. The IT revolution is transforming companies, media and </p><p>people's lifestyles. </p><p><BR><BR> </p><p>As companies assimilate the new economy, the scope of IT-related </p><p>services that are available to advertising companies is expanding, from </p><p>mere Internet advertising to greater involvement in assisting clients in </p><p>their efforts to realign their business. </p><p><BR><BR> </p><p>We at Dentsu aim to become our clients' strategic business partner. </p><p><BR><BR> </p><p>To achieve this, Dentsu cannot limit its role to certain corporate </p><p>activities such as marketing communications that used to be specialties </p><p>of advertising companies. Instead, we will consistently expand our </p><p>service capacity, incorporating global networking, business strategies </p><p>and system construction. </p><p><BR><BR> </p><p>Satellite digital broadcasting commenced in Japan in December of last </p><p>year, ringing in the era of full-scale multi-channels and interactive </p><p>broadcasting. </p><p><BR><BR> </p><p>Dentsu intends to stay one step ahead of the times. The year 2001 not </p><p>only ushers in the beginning of the new century, but also a new epoch </p><p>for Dentsu. </p><p><BR><BR> </p>