FOCUS: 2000 REVIEW: OMD sees 2000 as critical year

<p>2000 was a critical year for us. Optimum Media Direction was </p><p>launched around the Asia-Pacific region in 1998 and 1999 so 2000 was the </p><p>year that we were expecting to mature into a real media network. </p><p><BR><BR> </p><p>We have come through that process extremely well, ending the past year </p><p>significantly ahead of budget and have won over USdollars 130 million in </p><p>new business both with the three Omnicom agency networks and </p><p>independently. </p><p><BR><BR> </p><p>Perhaps more importantly, at our recent management meeting in Kuala </p><p>Lumpur, OMD Asia-Pacific really had the look and feel of a true </p><p>network. </p><p><BR><BR> </p><p>We have come a long way in the last few years! </p><p><BR><BR> </p><p>The OMD Asia research programme also made significant progress this </p><p>year. </p><p><BR><BR> </p><p>We expanded Optimum Impression, our pioneering print survey, into </p><p>Singapore, Malaysia and Thailand in addition to the original markets of </p><p>Hong Kong and China. </p><p><BR><BR> </p><p>Web Direction, our Internet usage survey, was rolled out into Thailand </p><p>and Malaysia. </p><p><BR><BR> </p><p>We continued our involvement in the highly successful New GenerAsians </p><p>survey and laid the groundwork for our biggest ever project ROAR, which </p><p>will be launched early this year. </p><p><BR><BR> </p><p>In another critical area, we continued to put as much emphasis as we can </p><p>on creative use of media. </p><p><BR><BR> </p><p>I believe that this will increasingly be an area that clients will use </p><p>to compare one media specialist with another. </p><p><BR><BR> </p><p>We followed up the work that we did last year for Virgin Atlantic and </p><p>Sunday, most noticeably with some great ideas for McDonald's and </p><p>Sunday's sponsorship of Saltimbanco. </p><p><BR><BR> </p><p>I would expect almost everyone to have had a strong year in the Year </p><p>2000. </p><p><BR><BR> </p><p>Asian markets have been recovering aggressively and the dotcom windfall </p><p>must have brought better results universally. </p><p><BR><BR> </p>