Both Bates’ and McCann Erickson’s spokesperson declined to comment on this development.
The accounts are currently split among different agencies, although Grey handles Magnolia in several markets.
SINGAPORE - Fraser & Neave (F&N) is believed to have shortlisted two agencies including Bates Malaysia and McCann Erickson for the regional creative for its dairy brands.
by Asiya Bakht | 02/26/2009
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