The R3-managed review also saw initial credential submissions from Dentsu Beijing and Guangtang.
F&N has chosen to launch the new infant formula milk brand, which targets a premium demographic in the tier-two city of Xian.
F&N selects Euro RSCG for China brand launch
BEIJING - Fraser & Neave has selected Euro RSCG to handle the launch of its first food brand in mainland China, following a final round pitch that also involved Publicis.
