Developed by Fluid Design & Marketing, the new design also sees the website provide half of its content for free viewing, after previously being entirely subscription-based.
Print and online marketing is running through sister title Wall Street Journal to attract new readers who are interested in politics, business and Asia-Pacific related issues.
"The pool of high quality readers who are mostly CEOs of business enterprises is an attractive marketing audience for any potential advertisers," said Fluid head of new media Scott De Nino.
The first phase relaunches the site's content base, and will be followed by more video and audio content in the next phase.
