Fleishman-Hillard wins Avaya

GLOBAL - Telecommunications giant Avaya has handed its Asia-Pacific and EMEA PR business to Fleishman-Hillard, following a review that reportedly included Edelman and Burson-Marsteller.

The company decided to review its business after incumbent Text100 won the US PR business for Avaya competitor Cisco Systems (Media, 11 April). Meanwhile, Fleishman-Hillard has broadened its footprint to India, opening a wholly-owned operation in Mumbai.

Jack Dougherty, who rejoined F-H this year after a stint in his early career, has been named SVP and GM. Yusuf Hatia, recently based in F-H’s London office has been appointed VP and Tarun Deo, who recently joined the network as senior VP for technology, Asia-Pacific, will also assist with the company’s India operation.

F-H will offer strategic advice in stakeholder communications, crisis communications, public affairs and CSR among other areas.