The 17-month project will see the Omnicom Group agency charged with establishing the event as the largest business-to-business platform for the world’s civil aviation industry, with a focus on the China market. It will be led from Hong Kong, with support from other regional offices.
Rachel Catanach, senior vice-president and general manager of Fleishman-Hillard, explained that the account would involve promoting the event to all key influencers within the commercial and civil aviation industry, including aerospace corporations, airport authorities, manufacturers and government regulatory bodies.
Scheduled to take place in Hong Kong next September, the four-day exposition and congress is expected to feature around 900 leading global suppliers.
Fleishman-Hillard to lead PR for Asian Aerospace 2009
HONG KONG - Reed Exhibitions has chosen Fleishman-Hillard to handle the regional public relations account for next year's Asian Aerospace exposition, the region's principal event for the aeronautical industry.
