Fleishman Hillard takes on health insurance brief in Korea

SEOUL - The Korean National Health Insurance Corporation (NHI) has handed Fleishman Hillard a Won 1 billion (US$1 million) brief to facilitate the launch of a new public insurance initiative for senior citizens requiring physical support.

The appointment follows an open tender conducted through the Korea Press Foundation.

The NHI is seeking to overcome skepticism among the public towards the effectiveness of the proposed Long Term Care Insurance system, educate potential customers on selection and eligibility, and moderate between the general public, service care providers, insurance beneficiaries and other related stakeholders.

The project is scheduled to run until December.

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