The pitch was initiated on 19 June as part of a biennial review of the bank’s agency partnerships to support its above-the-line marketing communications, an account Y&R has held since 2006.
According to sources, the bank is in the process of drawing up a formal shortlist.
Koh Ching Ching, head of group corporate communications for OCBC Bank, declined to confirm the agencies involved. "We are unable to provide details in the interest of the agencies that may be pitching," Koh said.
Five vie for OCBC Bank
SINGAPORE - Five agencies, believed to comprise 10AM, Bates, BBDO, McCann Erickson and incumbent Y&R, are contesting OCBC Bank's regional creative review in Singapore.
