Five vie for $300m Intel media business

HONG KONG - Starcom, OMD, MEC and ZenithOptimedia will contest the review for Intel's US$300 million media buying and planning duties, in addition to incumbent Universal McCann.

Industry sources note that although the pitch is global, Asia-Pacific offices are set to be closely involved in the process.
 

The business is believed to be worth $60 million in Asia-Pacific alone. The review follows widespread speculation from China that Intel - which has been trying to keep up with Lenovo and AMD in this key market - had put Universal on probation.