Five things you need to know about: Mobile Marketing in 2010

The industry might have grown tired after a decade of 'the next big thing' crying wolf - but signs clearly indicate that it has started to move towards its tipping point with the increasing penetration of smart phones and affordable data plans. Ian Loon (pictured), digital lead for tech practice group (Asia) at Starcom Singapore gives five take-outs for mobile marketing in 2010

by Ian Loon

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