It is thought that McCann Erickson, Euro RSCG, Saatchi & Saatchi and WE Marketing Group are involved in the review.
While Five Star currently handles its creative in-house, last year it appointed WE Marketing to handle projects.
Five Star pitches creative
SHANGHAI - Jiangsu Five Star Appliance, the Chinese retail chain owned by US company Best Buy, is believed to have invited at least four agencies to contest a pitch for its integrated marketing business.
