A total of five agencies are in the running for the business, including incumbent local shop Grape Communications, SK Marketing & Company, Phoenix Ad, Welcomm Publicis and TBWA.
A source close to the pitch indicated that Axa was dissatisfied with the results of its current campaign, which features the company chief executive as the central endorser. Grape has held the account for the past two years.
A source close to the pitch indicated that Axa was dissatisfied with the results of its current campaign, which features the company chief executive as the central endorser. Grape has held the account for the past two years.
