Five firms interested Time's EMC

<p>Time Inc Asia is seeking to sell Emphasis Custom Media (ECM), just three </p><p>years after taking full ownership of the inflight entertainment </p><p>publishing company. </p><p><BR><BR> </p><p>At least five groups have expressed an interest in purchasing ECM. </p><p>According to Time, it "decided last year that another company with </p><p>appropriate experience would be better positioned to give ECM the </p><p>resources and support it needs to enhance its creativity, efficiency and </p><p>service". </p><p><BR><BR> </p><p>"ECM operates like an advertising agency in that we are the steward of </p><p>someone else's brands. But while it is a successful business in its own </p><p>right, we believe that another kind of parent company would be better </p><p>positioned to lift ECM to a higher level," said ECM managing director </p><p>Jonathan Kiehnau. </p><p><BR><BR> </p>