Five contest LG Telecom advertising review

SEOUL - At least five agencies are vying for the lucrative LG Telecom account, after the Korean domestic telecoms giant called a review of both creative and media.

by | 11/25/2007

Currently handled by Diamond Ogilvy, the pitch is expected to also include BBDO, local shop Veil, and LG in-house agencies Silver Bullet and Wise Bell.

Final preparations are currently underway presentations, expected to take place at the end of this week.

Sources have suggested that LG may choose two partners, which would be used in rotation.

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