Maybank leads the pack of 30 most valuable brands and is valued at RM9.645 billion. Others in the top 5, with values above US$1billion, include Public Bank at RM6.866 billion, Maxis (RM5.308 billion), Genting (RM4.588 billion) and Celcom (RM4.073 billion).
The inaugural MMBV is part of a national study, commissioned by Malaysian 4As and conducted by Interbrand, to better understand brand valuations in the country.
Interbrand – a leading brand consultancy firm, has also recently conducted similar studies in China, Taiwan and Singapore. It produces The Top 100 Most Valuable Brands annually, published by BusinessWeek.
