To be held in Bangkok from March 9 to 12, Mediaworks will divide participants into teams to pitch according to a brief given by client marketers. Attendees will be encouraged to use all areas of expertise to create a winning communications and marketing solution, taking into account brand differentiation and return on investment. The winning team will receive the first Mediaworks award.
A team of industry experts will be on hand throughout the conference to give practical advice and guidance to teams. The panel of experts will include Anna Azilli, managing director of Carat Asia-Pacific; Jim Goh, regional MD, OMD; Blaise D'Sylva, Starcom's Northeast Asia chief executive; Steve Garton, director -- media research for Synovate; Victoria Henderson, worldwide director for the Cathay Pacific Central Team, Universal McCann Asia-Pacific; Chris Jaques, chairman and CEO, Y&R and Wunderman Asia-Pacific; David Morgan, MEC's North Asia CEO; Mark Patterson, CEO North Asia of MindShare Asia-Pacific, and R3's principal, Greg Paull.
To register, please contact Melia Lai on (852) 3175 1913 or email mlai@media.com.hk
First Mediaworks to challenge, hone executives' skills
Registration is now underway for the inaugural Mediaworks, a three-day training workshop offering participating teams the chance to take part in a simulated competitive pitch process.