First Asia to address need for TV, 'Net content

Singapore-trained lawyer Khoo Shao Tze and a group of fellow investors have started up a new company which they hope will raise the standards of television programming across the Asia-Pacific region. The Hong Kong-based company, First Asia Entertainment Production, plans to produce up to 400 hours of programming in its first year of operation through production houses in the SAR, Taiwan, Malaysia, Japan and Singapore. The programming will be sold to free-to-air TV, pay and satellite television and broadband operators throughout the region. Mr Khoo said that a company like First Asia Entertainment was needed because the booming Asian media industry had resulted in an "abundance of lackluster programming in the region". "A significant proportion of the money being poured into the television and broadband media has gone into hardware, however, a lot of the companies involved have limited or no production capacity," he told MEDIA. "To address this situation, we have recruited an elite team of producers and scriptwriters across Asia. With our independent productions funded by generous production budgets and a company ethos rooted in professionalism, we are confident of fulfilling our promise to Asian audiences - quality content first and foremost." Mr Khoo - who practised law in international law firms in Hong Kong and Singapore and sat on the boards of a number of listed firms in Malaysia over the past 10 years - said that the company would initially concentrate on producing lifestyle programmes and various documentaries but not current affairs. At a later date, First Asia Entertainment would strike out and start producing drama series as well. Mr Khoo acknowledged that producing about 400 hours of programming in the first year didn't sound like much, however, he stressed that he was aiming for quality and not quantity.

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