Finnair launches first Singapore ad campaign

Finnair has launched its first ad campaign in Singapore, following the departure of Scandinavian Airlines from the Singapore market earlier this year. <BR><BR> Created by Rocket-X, the ambient media invokes "Finnish humour", to capture the attention of business travellers and expatriates. Marc Nicholson, director of Rocket-X said: "It's a 'destination' campaign, infused with a little Finnish directness and quirky humour. Combined with the fresh, clean simplicity, (the campaign) reflects the brand values and character of the country." <BR><BR> The outdoor campaign will run for three months and can be found on lift doors and pillar wraps in four locations: Caltex House, Hitachi Tower, Golden Show Multi-Storey Carpark and Pacific Plaza. <BR><BR> The drive will be supported by an online campaign and taxi wraps.