However, almost three-quarters of Filipinos said that companies need to do more to preserve the environment, while 62 per cent said that it would make business sense for a company to be kinder to its natural surroundings.
Sixty per cent of respondents counted separating their waste as their personal contribution on the issue. Most felt that the Government should enforce stricter regulations and steep fines (76 per cent) to protect natural resources and the air that they breathe.
The study, entitled ‘The environment — now it’s personal’, was conducted by Universal McCann. ABC1 men and women aged 18 to 40 were surveyed. Universal McCann’s insights director Maita Consulta said that overall, Filipinos have become more critically aware of environmental issues.
Seventy-seven per cent of respondents chose environmental pollution and 75 per cent cited global warming as more pressing problems than crime and violence (71 per cent), cost of living (67 per cent), Government corruption (66 per cent) and poverty (62 per cent).
Consulta said: “These findings can help companies counter the perception that their brands pay lip-service to the environment by educating consumers, supporting pro-environment activities and helping communities.
They can also build credibility by using media wisely, like the internet and the press, to disseminate more information about their actions.”
