Fiat China has launched an outdoor teaser campaign ahead of the
car-maker's rollout of its first model in the mainland, the Palio. The
billboard campaign was created by newly-appointed agency Leo Burnett and
hints at Fiat's contemporary shape and design. The campaign draws on
Fiat's Italian heritage, with the teaser billboard stating in Chinese:
"Driven by passion. Italian Fiat - coming soon". Burnett Shanghai
managing director Doug Pearce, said: "We're working with Fiat to get out
the message that theirs is a company that is passionate about design."
