Fiat China launches an outdoor teaser campaign

<p>Fiat China has launched an outdoor teaser campaign ahead of the </p><p>car-maker's rollout of its first model in the mainland, the Palio. The </p><p>billboard campaign was created by newly-appointed agency Leo Burnett and </p><p>hints at Fiat's contemporary shape and design. The campaign draws on </p><p>Fiat's Italian heritage, with the teaser billboard stating in Chinese: </p><p>"Driven by passion. Italian Fiat - coming soon". Burnett Shanghai </p><p>managing director Doug Pearce, said: "We're working with Fiat to get out </p><p>the message that theirs is a company that is passionate about design." </p><p><BR><BR> </p>