FHM resorts to guerilla tactics to get noticed

<p>SINGAPORE: After realising it had very little money to spend on </p><p>advertising, FHM opted to use guerrilla marketing tactics to promote its </p><p>"100 Sexiest Women" edition. </p><p><BR><BR> </p><p>With the help of Bartle Bogle Hegarty (BBH), it called on renowned drag </p><p>queen Kumar who generated publicity when he debated at "Speakers' </p><p>Corner" on why he should be included in the special June issue. </p><p><BR><BR> </p><p>Publicity also included stories on free-to-air channels 5 and TV Works </p><p>and pay-TV station Channel News Asia. </p><p><BR><BR> </p><p>And he was quoted in The Straits Times as saying: "I'm disappointed with </p><p>FHM ... I am more woman than a woman and more of a man than a man." </p><p><BR><BR> </p><p>Other activities included having models hand out FHM voter postcards at </p><p>bars and nightclubs. </p><p><BR><BR> </p>