The campaign marks Ferrero’s first new mainland thematic drive for Kinder Bueno for almost three years, and will see the brand continue to try and position itself as a young adult, rather than kids or teenager, product.
Ferrero taps McCann China for Kinder Bueno campaign
SHANGHAI - Italian confectionery giant Ferrero has tapped McCann Erickson China to launch a new thematic campaign for its Kinder Bueno brand, following a multi-agency review.
